Marketing · Intermediate · about 17 minutes

Campaign analysis — reading ad performance and finding the actual lever

ROAS is 1.8 and you need 3. You lower bids. Impressions collapse, ROAS improves slightly, sales fall by 60%.

You need

Price ₹1,299. Contribution margin before ads: 34%.

Tool

SMEMinds Advertising AI

You get

1. BREAK-EVEN — Your contribution margin is 34%, so break-even ACOS is 34% and break-even ROAS is 2.94.

Time saved

Campaign diagnosis from 2 hours of staring at dashboards to about 20 minutes, with a materially better hit rate on the actual cause.