Every fee Amazon India charges a seller, and the ones you forget
Referral, closing, fulfilment, storage and 18% GST on all of them — plus the return, RTO and advertising costs that quietly decide whether an SKU makes money.
9 min read
SMEMinds Ecommerce Academy
Guides, case studies and marketplace updates
Free, practical ecommerce education — the front door to the Playbooks.
ACOS, TACOS and ROAS: which one actually tells you to stop spending
Three metrics, one decision. Here is how they relate, why a healthy ACOS can still lose money, and how to compute the only threshold that matters — your break-even ACOS.
7 min read
Landed cost: what an imported unit really costs by the time it can sell
FOB is the start of the number, not the number. Freight, insurance, customs duty, social welfare surcharge, IGST and clearing — and which of them you can claim back.
8 min read
Why fill rate decides everything in quick commerce
A healthy per-pack margin at 60% fill rate still loses the listing. How dark-store economics differ from marketplace economics, and what the algorithms actually reward.
6 min read