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Module 02 · Quick Commerce

Zepto

Zepto pioneered 10-minute delivery from a dense network of dark stores. Unlike a fully open marketplace, Zepto runs a curated, invite-leaning vendor / brand-partnership model — it chooses what to stock based on velocity potential, not catalogue size. Brands compete not only with rivals but with Zepto’s own private labels and Zepto Café. The platform rewards sales-per-store-per-day above all, funds growth through brand-partner ad units, and pushes promo co-funding and steep take-rates onto vendor terms that strain working capital.