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Module 03 · Amazon Global Selling

Country Selection Framework

Most Indian exporters pick a marketplace on gut feel — 'the US is the biggest, let's start there' — and discover too late that competition, ad cost or compliance made it the wrong first market for their product. This pillar gives you a data-driven decision engine that scores 18 Amazon marketplaces across market size, margin, competition, taxes, returns and compliance. You'll learn to choose by fit, not fame, and sequence your expansion country by country.