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Module 08 · Amazon Global Selling

Amazon Advertising

Advertising is how an Indian exporter buys visibility on a crowded overseas marketplace — but it only works on top of a conversion-ready listing. This pillar takes you from the three core Sponsored ad types and retail readiness, through metric-driven optimisation (ACOS, TACOS, ROAS, bidding, harvesting, automation), to advanced demand generation with Amazon DSP, AMC analytics and full-funnel attribution. Throughout, the goal is profitable growth — spending on ads that pay for themselves — not vanity sales.