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Module 04 · Amazon Advertising
Targeting, Bidding & Budgets
Sponsored Products, Brands, Display and DSP — priced by profit, not ACOS.
6 lessons
240 minutes
Intermediate to Advanced
4.1Bidding Strategies: Dynamic Bids (Down-only, Up-and-down), Fixed & Placement Adjustments🔒40 min4.2Rule-Based & AI Bidding, Budget Rules & Automation🔒40 min4.3Budget Planning & Allocation Across the Portfolio🔒40 min4.4Placement Optimization: Top of Search, Rest of Search & Product Pages🔒40 min4.5Campaign Architecture: Naming Conventions, Segmentation, SKAG vs Theme🔒45 min4.6Dayparting, Pacing & In-Flight Budget Management🔒35 min