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Module 05 · Amazon Advertising
Metrics, Reports & Analytics
Sponsored Products, Brands, Display and DSP — priced by profit, not ACOS.
6 lessons
260 minutes
Intermediate to Advanced
5.1The Advertising Metrics Bible: CTR, CVR, CPC, ACOS, ROAS, TACOS🔒40 min5.2New-to-Brand, Brand Halo, Incrementality & Customer Lifetime Value🔒45 min5.3Advertising Reports Decoded: Search Term, Placement, Targeting, Purchased Product, Budget🔒45 min5.4Brand Analytics: Search Query Performance (SQP) & Search Catalog Performance🔒45 min5.5Building an Advertising Dashboard & Optimization Cadence🔒45 min5.6Campaign Diagnosis: The Root-Cause Framework🔒40 min