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Module 06 · Amazon Advertising
Amazon DSP, AMC & Retail Media
Sponsored Products, Brands, Display and DSP — priced by profit, not ACOS.
6 lessons
270 minutes
Intermediate to Advanced
6.1Amazon DSP Fundamentals: Programmatic, Audiences & Inventory🔒45 min6.2DSP Campaign Planning: Inventory, Creative, Deal Types & Measurement🔒45 min6.3Amazon Marketing Cloud (AMC): Clean-Room Analytics🔒50 min6.4Marketing Stream & Real-Time Optimization🔒40 min6.5Attribution, Amazon Attribution & Driving External Traffic🔒45 min6.6Full-Funnel Strategy: Integrating Sponsored Ads, DSP & AMC🔒45 min