Business · Beginner · about 18 minutes

What AI cannot do — the four failure modes that cost real money

A consultant sends a client deck with a market size figure and a cited report. The report does not exist. A finance executive pastes an AI margin calculation into a board pack; the arithmetic is wrong in the third decimal place and then compounds.

You need

Question: What are the current referral fee percentages for selling apparel on Amazon India, and what margin should I plan for? Context: D2C kurta brand, average selling price ₹899, we are new to Amazon.

Tool

Perplexity, or ChatGPT/Gemini with browsing enabled

You get

[TIME-SENSITIVE] Apparel referral fees on Amazon.in are tiered by price band and sub-category. For apparel around ₹899 the rate has historically fallen in the mid-single-digit to low-teens percentage range depending on sub-category.

Time saved

Roughly 90 seconds per document to run the red-team pass. It routinely prevents errors that cost days to unwind and reputation that cannot be recovered.