Content · Intermediate · about 16 minutes

Video and audio — short-form, Indian languages and what still needs a human

You spend two weeks and ₹80,000 on a beautifully produced brand video. It gets 400 views. A competitor's phone-shot 40-second clip showing an actual problem being solved gets 60,000.

You need

Show: that our lunch box does not leak, unlike typical ones. For: Indian office-goers, Instagram.

Tool

Any assistant

You get

SCRIPT 0:00–0:02 | SEEN: a lunch box lying on its side in an open laptop bag, dal visible through the container. | SAID: nothing.

Time saved

Short-form video from a ₹40,000 production to a few hours. Multi-language versions from prohibitive to about twenty minutes each.