Research · Intermediate · about 16 minutes

Source verification — separating what is known from what is assumed

Your market entry document says the category grows at 14% a year, that premium buyers are concentrated in tier-1 cities, and that a distributor will accept 22% margin. The first came from an unsourced report, the second from your own inference, the third from one conversation. All three read identically, and the plan treats them as equally solid.

You need

Document: market entry plan for organic namkeen in Maharashtra modern trade. Use: board decision on ₹40 lakh.

Tool

Perplexity, or browsing-enabled assistants

You get

1. UNSOURCED FACTS — highest priority 'The organic snacks category is growing at 14% annually' — presented as fact, no source.

Time saved

Ninety seconds per document, and it routinely prevents a plan going to a board on an unsourced number.