Marketing
Intermediate
18 min
SEO — writing for a question, not for a keyword
The problem
You published 40 articles targeting keywords. Traffic went up, then down. Conversions never moved.
The workflow
1Pick the question
2Identify intent
3Read what ranks
4Find the gap
5Add your unique substance
6Structure the answer
7Verify facts
★Publish and track
What you need
Question: 'how to calculate landed cost for imports to India' Business: import consulting and a landed cost calculator. Uniquely have: a working calculator with current duty structures, and data from 200+ actual shipments.
The tool
An assistant with browsing, reading the current top results
The prompt
Subscribers. The full prompt is part of the SMEMinds AI Playbook. See plans.
What comes back
1. INTENT — Informational, shading into transactional.
Verify before you use it
Human review required. Check every line below before this leaves your screen.
- Verify every rate against CBIC and the current customs tariff. A wrong duty rate on a page about duty rates is fatal to credibility.
- Confirm the 200-shipment cost range is a fair representation and that you are willing to publish it. Once published, competitors see it too.
- Check the IGST input credit explanation with a CA before publishing. It is a tax claim and it must be right.
- Open the currently-ranking pages yourself. The gap analysis is only as good as the reading, and you should confirm the gaps are real.