Ecommerce · Intermediate · about 17 minutes

Reviews and returns — reading 500 complaints as one operational report

Your return rate is 14%. You know this number. You do not know what share is 'size did not fit', what share is 'damaged in transit', what share is 'not as described', and what share is genuine product failure.

You need

Product: insulated steel lunch box, ₹749. Return rate 11% over 6 months, 340 returns.

Tool

Code mode on your returns export

You get

1. CLUSTERS (from free text) Leaked in bag — 88 · Smaller than expected — 71 · Dented on arrival — 54 · Does not keep food hot long enough — 43 · Ordered by mistake / changed mind — 39 · Wrong colour sent — 26 · Other — 19 2.

Time saved

Analysing 340 returns properly: from two days to about an hour. Most sellers have never done it at all.