SMEMindsEcommerce · Intermediate · about 19 minutes
Product research — sizing an opportunity before you buy inventory
You see a product doing well. The supplier quotes a good price. You order ₹6 lakh of inventory.
- You need
- Decision: ₹6,00,000 of inventory in insulated steel lunch boxes for Amazon.in + Flipkart at ₹749. Observed: main keyword ~18,000 monthly searches (keyword tool).
- Tool
- SMEMinds Amazon Profitability AI, Global Profitability Calculator, Quick Commerce Margin Model
- You get
- 1. DEMAND — 18,000 monthly searches on the main term is meaningful volume for kitchenware.
- Time saved
- A properly structured product decision from a day of scattered browsing to about 90 minutes, with a materially better decision.
- 1Define the decision
- 2Gather marketplace facts
- 3Assess competition
- 4Model the margin
- 5Find differentiation
- 6Model the downside
- 7Decide
- 8Record assumptions
Check the output
- Note what the analysis refused to estimate — sales velocity, conversion rate, competitor revenue. Any tool or advisor that supplies these confidently for an Indian marketplace is guessing.
- Run the margin model yourself with real fee tables. The gross spread of ₹481 tells you almost nothing until the layers are applied.
- Read the 3.9★ competitor's reviews before deciding. The analysis is explicitly incomplete without them, and that is correct.
- Check the 8-month carrying assumption against your actual cash flow, not your sense of it.