Research · Intermediate · about 17 minutes

Market research in India — where the data is thin and what to do about it

You need to know the size of the organic snacks market in Maharashtra. You find three figures online ranging from ₹400 crore to ₹2,100 crore, none with a stated methodology. You pick one, put it in a board pack, and it is wrong — and worse, it was never the number that mattered.

You need

Size: the addressable market for a ₹99/150g organic namkeen in modern trade in Maharashtra. Why: deciding on a ₹40 lakh launch.

Tool

MoSPI, Census, GST portal, DGFT, APEDA and state portals

You get

1. BOTTOM-UP STRUCTURE Modern trade outlets in Maharashtra × share stocking premium/organic namkeen × average number of SKUs in that price band per store × average units sold per SKU per month × ₹99 2.

Time saved

Market sizing from days of searching contradictory figures to two days of fieldwork producing a defensible range.