Ecommerce
Intermediate
16 min
Keyword research — from customer language to search terms
The problem
Your keyword list is the same as your three competitors'. You bid on the same head terms, at the same rising cost, with the same generic listing. Meanwhile customers are searching 'tiffin box jo leak na kare' and nobody is targeting it.
The workflow
1Export search terms
2Harvest review language
3Expand variants
4Validate volume
5Group by intent
6Map to listings
7Structure campaigns
★Review monthly
What you need
Product: insulated steel lunch box, silicone seal, 3 containers, 1.2L. Customer language: 'leak', 'gravy', 'stays hot', 'office tiffin', 'fits in bag', 'easy to clean'.
The tool
Your search terms report and your reviews
The prompt
Subscribers. The full prompt is part of the SMEMinds AI Playbook. See plans.
What comes back
1. BROWSE — lunch box, tiffin box, steel lunch box, casserole set 2.
Verify before you use it
Human review required. Check every line below before this leaves your screen.
- Validate every candidate against real volume data before spending. The 'most likely real intent' marks are reasoning, not evidence.
- Check whether 'leak proof lunch box' genuinely does not appear in your search terms report. If it does, the opportunity is smaller than it looks.
- Test the Hinglish variants in the marketplace search bar yourself and see what comes up. The autosuggest is free evidence of real queries.
- Confirm your listing actually supports the problem-intent terms. Ranking for 'leak proof' with a listing that does not mention the seal is a conversion problem, not a win.