Ecommerce · Intermediate · about 16 minutes

Keyword research — from customer language to search terms

Your keyword list is the same as your three competitors'. You bid on the same head terms, at the same rising cost, with the same generic listing. Meanwhile customers are searching 'tiffin box jo leak na kare' and nobody is targeting it.

You need

Product: insulated steel lunch box, silicone seal, 3 containers, 1.2L. Customer language: 'leak', 'gravy', 'stays hot', 'office tiffin', 'fits in bag', 'easy to clean'.

Tool

Your search terms report and your reviews

You get

1. BROWSE — lunch box, tiffin box, steel lunch box, casserole set 2.

Time saved

Keyword research from a day to about 90 minutes, with a materially more differentiated list.