Marketing · Beginner · about 18 minutes

Customer research and personas — built from evidence, not from imagination

Your persona document says your customer is a 28–40 year old urban professional who values quality and convenience. So does every other brand's persona document in your category. It tells you nothing about what to say, what to fix, or which objection is killing conversion.

You need

Business: D2C stainless steel water bottles, ₹899–₹1,499, Amazon + own site. Source: 240 of our reviews plus 180 competitor one-to-three star reviews, identifiers removed.

Tool

An assistant's file upload plus code mode

You get

1. PROBLEMS (ours, ranked) Leaking in a bag — 61 of 240 mentions.

Time saved

Reading 400 reviews properly: from two days to about an hour. Most teams have simply never done it at all.