Marketing
Beginner
17 min
Content strategy — a calendar built from questions, not from topics
The problem
Your content calendar has 'Top 10 tips for…', 'The future of…', 'Why our industry is changing'. Each takes four hours and gets 200 views. Meanwhile your sales team answers the same six questions on every single call, and none of those questions has a piece of content behind it.
The workflow
1Harvest questions
2Deduplicate
3Map to stage
4Check demand
5Sequence the quarter
6Assign formats
7Draft
★Measure by usage
What you need
Business: warehouse management software for Indian manufacturers, ₹1.4L–₹5L. Cycle: 3–6 months, ops director evaluates, MD signs.
The tool
Your CRM notes, tickets, and reviews
The prompt
Subscribers. The full prompt is part of the SMEMinds AI Playbook. See plans.
What comes back
1. DEDUPLICATED, RANKED — Implementation effort from the customer's side (9) · Why not just fix Excel (7) · Versus Tally inventory (6) · Offline operation (5) · Payback period (4).
Verify before you use it
Human review required. Check every line below before this leaves your screen.
- Confirm the implementation timeline in piece (i) is honest. Publishing an optimistic implementation story creates the expectation gap you spend the project managing.
- Piece (iv) must be genuinely fair to Tally. A comparison that finds no merit in the alternative is not believed and damages credibility.
- Check capacity honestly. Three pieces a month including a calculator is ambitious — cut to two if the third would be rushed.
- Verify the question counts came from actual notes rather than recollection. The ranking depends on them.