Business · Beginner · about 14 minutes

Choosing your default AI assistant in India — and what to pay for

You have a free ChatGPT account, a Gemini account because you use Gmail, someone at work mentioned Claude, and your CRM has an AI button. You use all of them shallowly, learn none of them, and have paid for at least one you have opened twice. Meanwhile the actual determinant of your output quality — whether you know how to prompt one tool well — has not moved at all.

You need

Role: Founder, 12-person digital marketing agency, Ahmedabad. Tasks: client reports, proposal drafts, social captions, competitor research, replying to client emails.

Tool

ChatGPT, Claude or Gemini

You get

Test prompts — one per real task, e.g. Here is a client's monthly Google Ads export.

Time saved

Around two hours of testing, once. Prevents ₹20,000–₹80,000 a year of unused subscriptions in a typical small team.