Sales · Beginner

Three-minute lead research brief

Two hundred leads a month from Indiamart, a trade show and your website.

Research this company for a sales conversation. Use web search and
give me a source link for every factual claim.

Company: [name]
Website: [url if known]
City / state: [if known]
How they came to us: [enquiry form / trade show / referral / cold list]
What they said in the enquiry, verbatim: [paste it]

What I sell: [describe]
Who I sell to: [the buyer profile]

Give me:
1. WHAT THEY DO - one line, from their own website
2. SIZE SIGNALS - anything public: locations, team size, product
   range, distribution footprint. Source each.
3. RECENT ACTIVITY - anything from the last 12 months. Source it.
4. WHY WE MIGHT MATTER - the specific reason my product could be
   relevant to THIS company, based on what you found
5. THE HOOK - one specific, verifiable thing I can reference in my
   first line that shows I looked them up. It must be something I
   could show them the source for.
6. WHAT I STILL NEED TO ASK - the 3 questions that would qualify or
   disqualify them

CRITICAL RULES:
- Every factual claim needs an openable source link.
- If you cannot find something, write "not found" - do NOT infer it.
  An invented turnover figure or client name in my first message
  destroys credibility permanently.
- Clearly separate [FOUND - source] from [INFERRED - reasoning].
- The HOOK must come from the FOUND list only.

The hook coming only from sourced facts is the rule that makes this safe. Everything else can be inference; the hook cannot.

Before you rely on the answer

Open the LinkedIn post before referencing it. If it is six months old rather than two, the hook lands differently.
Note that turnover was NOT FOUND and was not inferred. Referencing an invented turnover figure would have ended the conversation.
Item 4 is explicitly inference. Do not present it to the prospect as though you know they have a stock visibility problem — ask.
Three UNKNOWNs after a first pass is correct. Resist the urge to fill them in from the website.