Label and assess every claim in a research document

Your market entry document says the category grows at 14% a year, that premium buyers are concentrated in tier-1 cities, and that a distributor will accept 22% margin.

Before you use the output

• The growth rate is the finding. A plan whose volume case rests on an unsourced number is not ready for a board.
• Note the reframing of the tier-1 claim into what you actually observed. That version is defensible and the original is not.
• The distributor margin point is subtle and important — a source with an interest in the claim is a starting point, not evidence.
• Apply the weakest-link principle honestly. It caps your confidence, and saying so in the board pack is a strength.