Decide whether to respond to a competitor price cut

A competitor drops from ₹799 to ₹699.

Before you use the output

• Recompute the contribution arithmetic in the profitability tool with real fee tables. The 40% figure depends on the referral tier behaviour at both prices.
• The September precedent is from memory. Check whether it is recorded anywhere — if not, it is a weaker basis than it feels.
• The 66% volume requirement is the number to remember. It is what makes matching a much bigger decision than it appears.
• Set the 1 April trigger as an actual calendar reminder. Decisions with triggers that nobody checks are just decisions to do nothing.