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Amazon Advertising
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Amazon Advertising | SMEMinds Playbook
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Amazon
Intermediate to Advanced
Amazon Advertising
Sponsored Products, Brands, Display and DSP — priced by profit, not ACOS.
8 modules
48 lessons
7 hours
144 quiz questions
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Curriculum
Buy this Playbook to unlock every lesson, film, calculator and the certificate.
Advertising Foundations & Retail Readiness
6 lessons · 0.8 h
The Amazon Advertising Landscape & Retail Media Opportunity in India
8m
How Amazon Ads Work: The Auction, Ad Types & the Marketing Funnel
7m
Retail Readiness: The Pre-Advertising Foundation
7m
Listing & Conversion Optimization for Ad Efficiency
8m
Organic Ranking, Keyword Indexing & the Ads-Organic Flywheel
8m
Account Setup: Seller vs Vendor, the Ads Console, Access, Billing & GST
8m
Sponsored Products Mastery
6 lessons · 0.8 h
Sponsored Brands & Sponsored Display
6 lessons · 0.8 h
Targeting, Bidding & Budgets
6 lessons · 0.8 h
Metrics, Reports & Analytics
6 lessons · 1 h
Amazon DSP, AMC & Retail Media
6 lessons · 0.9 h
Launch, Ranking & Seasonality
6 lessons · 0.8 h
Scaling, Automation & AI
6 lessons · 0.9 h